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Hey, wanna-be hipster designer or strategic creative director: Despite being warm outside, that’s a great scarf. Really, it’s awesome. And those are super, super thick-rimmed dark glasses with clear lenses, and a really great ironic t-shirt with an equally ironic mustache. Do you like irony? Sure seems that way. Here’s something ironic. Next time you're looking to put together a cutting edge campaign that reaches targeted consumers – go retro. Go ironic. No Facebook signs or pop-up ads. Go metal baby. Metal signs. Because you know what? Metal works … hipster.